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When Mike Michalowicz, the acclaimed author, set his sights on launching his highly anticipated book, Fix This Next, he knew he needed a strategic partner to drive brand growth, boost book sales, and enroll new program participants. That's when Mike teamed up with Course Supply, and together, we embarked on a transformative journey to create impactful video ads. The astounding results? A staggering $270k+ in book sales, 15k books sold, and the prestigious recognition of being a Wall Street Journal Best-Seller.

Our collaboration with Mike Michalowicz was fueled by a shared passion for excellence and a commitment to delivering exceptional outcomes. By applying a strategic blend of creativity, expertise, and data-driven insights, we achieved remarkable success:

  1. Compelling Video Ad Production: Course Supply's team of skilled professionals collaborated closely with Mike Michalowicz to produce highly engaging video ads that captivated his target audience. Through creative storytelling, visually striking visuals, and persuasive messaging, we effectively communicated the value and impact of Fix This Next, driving interest and encouraging book sales.
  2. Brand Growth and Awareness: Our partnership with Mike Michalowicz propelled brand growth and increased awareness for Fix This Next. By strategically targeting the desired audience through optimized ad placements and comprehensive market research, we expanded the book's reach, attracting new readers, and establishing Mike as a thought leader in the industry.
  3. Boosted Book Sales: The powerful video ads created by Course Supply played a pivotal role in driving book sales. With our expertise in crafting compelling calls-to-action and strategically placing the ads, we achieved remarkable results, generating an impressive $270k+ in book sales. This tremendous success not only fueled revenue growth but also positioned Fix This Next as a sought-after resource for readers worldwide.
  4. Program Enrollment Expansion: Beyond book sales, our collaboration with Mike Michalowicz also drove enrollment for his accompanying programs. By leveraging the persuasive power of video ads, we attracted a highly targeted audience, igniting their interest in Mike's programs and resulting in increased program enrollments. This expansion of Mike's program offerings further solidified his authority and expertise in the industry.
  5. Wall Street Journal Best-Seller: The remarkable recognition of Fix This Next as a Wall Street Journal Best-Seller stands as a testament to the impact of our partnership. This prestigious accolade not only affirms the quality and relevance of Mike Michalowicz's work but also reinforces Course Supply's commitment to delivering exceptional results and fostering success for our clients.
  6. Long-lasting Authority and Influence: The partnership between Mike Michalowicz and Course Supply has had a lasting impact on his authority and influence within the industry. By elevating his brand through compelling video ads and driving significant book sales, we positioned Mike as a trusted thought leader, enhancing his credibility and expanding his sphere of influence.
The Results

Sales: $270k+ Book Sales Launch

Leads: 15k Books Sold

Authority: Wall Street Journal Best-Seller

The partnership between Mike Michalowicz and Course Supply exemplifies the power of strategic video ad production in driving brand growth, boosting book sales, and expanding program enrollments. With our collaborative efforts, we generated a remarkable $270k+ in book sales, sold 15k copies of Fix This Next, and secured the esteemed recognition of being a Wall Street Journal Best-Seller. Our commitment to excellence, creativity, and data-driven insights enabled us to deliver exceptional results and solidify Mike Michalowicz's authority within the industry.

Course Content Samples

Softwares and Tools Used

$270,000+ Launch — “This content is f@$% PERFECT! Love how it is tight and clear call to action. Helped me skyrocket my book launch.”

Mike Michalowicz
Entrepreneur, Author
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